Given Instagram’s enormous user base, it wouldn’t be incorrect to argue that it is a very addictive social networking platform.
Making the most of it, astute businesses and marketers have started integrating content from social media, primarily Instagram, into key marketing touchpoints, such as their brand website.
You’ve come to the proper place if you’re new to the idea and unsure of how it might eventually benefit your brand.
The key advantages of embedding an Instagram feed on your website will be highlighted in this blog post. By the time you read the rest of this article, we are confident that you will be fully motivated and persuaded to implement this very effective marketing plan in your company as well!
Without further ado, let’s dive right into this fantastic strategy’s advantages!
Top Reasons For Including Instagram Feed on Your Website
#1 A notable rise in website engagement
Your website is the first significant point of contact between your brand and potential clients. Therefore, it must have interesting content and the potential to encourage visitors to explore the website further.
Users of Instagram browse their feeds for a considerable length of time. As a result, when you aggregate and integrate the content on the website, there is a strong likelihood that your website visitors will become attracted and explore the website more, increasing total website engagement.
#2 Showcase dynamic content
Instagram is a huge ocean of dynamic information and a photo-sharing website. Additionally, the platform’s features, such as Instagram stories, reels, IGTV, etc., let users create and present a range of content, which, when embedded on a website, can raise the standard of its overall content.
Your website’s content will automatically show different images and videos in a unique and cohesive format, attracting greater attention from website visitors.
#3 Employ user-generated content to increase social proof
Social media users who frequent Instagram are also visitors to your website. A significant portion of Instagram’s user base is made up of brand users.
Brands are actively seeking strategies to demonstrate the validation of their existing customers in light of the significant changes in the buying environment. Instagram users freely express their thoughts and talk about their favorite items and brands. Your potential clients’ confidence can be increased by collecting Instagram content and putting it on your website.
User-Generated Content, which is unscripted and created by your current customers, is a very authentic and reliable type of content. Furthermore, more than 85% of prospective customers base their purchasing decisions on the advice and testimonials of a brand’s current customers. By demonstrating how pleased your consumers are with your goods and services, this tactic aids in the development of social proof for brands.
#4 Boost Instagram following
Brands can significantly improve the number of Instagram followers they have by embedding Instagram feeds on their websites. It primarily occurs because website visitors gain access to the Instagram content you’ve posted.
There is a possibility that website visitors who enjoy your content might want to follow you on Instagram by clicking the Follow button after being redirected to your Instagram handle. In the end, it would increase your Instagram following.
#5 Improve your website’s presentation
Instagram has a strong and appealing presence, as was already noted, making it a very popular social networking site. Adding an Instagram widget to your website has the incredible ability to instantly update its entire appearance.
Additionally, a website needs to present itself well to encourage people to remain longer.
The Perfect Tool To Embed Instagram Feed On Your Website
You can achieve all the aforementioned benefits by leveraging a social media aggregation tool. Even though there are a large number of options available, you can select a tool like the Taggbox Widget.
This tool has managed to make its place in the list of the best social media aggregation tools. It comes with a set of amazing features that can help you increase the impact of your Instagram widget. Users can customize their Instagram feed by selecting from a wide range of options. They can also make their content more impactful by using the content moderation panel.
The other features of the tool are advanced analytics, custom CSS, automatic content updates, and a support team for assisting the users every time they come across issues while using the tool.
Now that this post has come to an end, you know why it’s important to incorporate an Instagram feed on your website.
Brands may totally take their business to a whole new level with the use of this method, which is incredibly effective. Prior to deciding, make sure you’ve reviewed the tool’s features. All you need to do is start the procedure now that you are knowledgeable about the best Instagram aggregator.