Difference Between an Explainer Video and a Corporate Video

corporate video

You may have seen corporate and explainer videos and confused which one is right for you. So here we come up with their differences and types.

An explainer video is a short, animated clip designed to explain your product or service simply and concisely. Corporate videos, on the other hand, are usually shorter and more exceptional. They’re often used to promote your brand or company culture and can be used for internal and external audiences.

Hence, there are different options such as TVC service, animation, or other types of videos that businesses utilize to promote their products. This article will explain the critical differences between the two types of videos and why you might need one or the other for your business.

What Is An Explainer Video?

An explainer video is a bit longer, animated video that explains a company concept, product, or service. They are typically used to explain complex concepts in a simple, engaging, and informative way. Unlike corporate videos, explainer videos are usually longer and less focused on promoting a specific brand. Instead, they provide viewers with valuable information that can help them decide or take action.

Why You Should Use an Explainer Video

If you want to create a video explaining your company or product to potential customers, you will need to create an explainer video. This type of video differs from a corporate video in several ways. An explainer video is usually under two minutes. It should be designed to grab attention and quickly get to the point. The focus should be on explaining what your company does or what your product is.

What Is A Corporate Video?

A corporate video is produced by or on behalf of a company or corporation. Corporate videos are used for various purposes, including marketing, branding, employee training, and investor relations. Its main goal is to promote the company’s products, services, or brand. Corporate videos are typically shorter and more engaging than others and often feature testimonials, customer stories, or brand ambassadors.

Why You Should Use a Corporate Video

There are many benefits to using a corporate video:

  1. Corporate videos help to build trust and credibility with your audience. They show you are a professional organization committed to quality and customer service.
  2. Corporate videos can educate your audience about your products or services. They can also be used to market the events.
  3. Corporate videos build relationships with your customers and prospects.

The Difference between the Corporate and Explainer Video

Businesses use different video animation servicesto promote themselves. Here are the explainer videos and corporate videos. Both have advantages and disadvantages, so it’s essential to know what is right for your business before deciding.

Explainer videos are usually longer than corporate videos, focusing on explaining a product or service and how it can benefit the customer. They’re often used to introduce a new product or service or to explain a complex concept in simple terms.

Corporate videos are usually longer than explainer videos, focusing on showcasing a company’s culture, values, and mission. They’re often used to attract new talent or to build relationships with clients and partners.

So, which type of video is right for your business? It depends on your goals. If you want to introduce a new product or service quickly, an explainer video is probably your best bet. A corporate video is a better choice if you want to show potential customers what makes your company unique.

What To Choose – Explainer Or Corporate?

Explainer videos are typically shorter than corporate videos, focusing on explaining a specific concept or product. They’re usually highly produced and use animation or other graphics to help get their point across.

On the other hand, corporate videos are usually more focused on promoting a company’s brand or image. They often feature actual employees and customers talking about their experience with the company.

So, which type of video is right for you? It depends on your goals. An explainer video is probably your best bet if you want to explain a complex concept or product quickly. But a corporate video might be a better choice if you’re looking to promote your company’s brand or build trust with potential customers.

Conclusion

When it comes to video production, businesses have a lot of options to choose from. In this guide, we’ve wrapped up the difference between an explainer and corporate videos.

So, which type of video is right for your business? It depends on your goals and objectives. An explainer video is an excellent option if you want to quickly explain your product or service to potential customers. A corporate video may be a better fit if you’re looking to promote your brand or company culture.

Still not sure which type of video is right for you? Get in touch with a video production company like Artx Films! They’ll help you figure out the best way to tell your story in front of your targeted customers.