We’ve all been there: you want to sell some extra stuff online, but you don’t know how to get it done. You see an ad for a payment gateway on Facebook and it seems like the best option.
So you sign up for it and start sending money via PayPal – only to find out that your customers are having trouble using their credit cards! What happened? Here are some things to consider before choosing a payment gateway for your online store.
- Choose a reliable partner.
- Does it support cryptocurrencies?
- How much transaction fee does it charge?
- Is there any fee at all if they take too long with refunds or cancellations?
- How easy is it to set up on the merchant side?
What Is A Payment Gateway?
A payment gateway is a third-party service that processes credit card transactions for merchants. These services can be used to accept credit cards and other forms of payment, such as PayPal or Stripe.
Payment gateways are often referred to as “payment processing” or “third-party services” because they act as an intermediary between your business and the customer, who is paying you with their credit card information (which has been stored in the merchant account).
A good payment gateway will offer several advantages over self-hosted solutions.
How To Choose A Payment Gateway?
If you are just starting, it is important to choose a payment gateway that is widely used and has a good reputation. The more people use your payment gateway, the less likely it will be for customers to complain about problems with their orders.
Another thing to consider when choosing an online store’s payment gateway is how much money they charge per transaction and what types of transactions they accept.
For example, if one type of transaction costs $10 and another type costs $3 then obviously this would affect how many sales can be made because most people don’t want to pay extra money just because they want to shop online!
It’s also important that your business offers low transaction fees so customers can buy things easily without worrying about paying too much money at once (and also saving money).
Types Of Payment Gateways
There are three main types of payment gateways: online, offline and mobile.
Online Payment Gateways
Online payment gateways allow you to process credit card payments on your website without having to set up a merchant account with each credit card company.
They also allow you to accept payments from multiple banks at once, which means that if one bank goes out of business or gets acquired by another one (like VISA), it won’t affect your ability to process transactions through this type of gateway.
Online gateways can be hosted either within the same domain as the site itself or on another domain altogether outside the web hosting service where yours resides.
Whichever option you choose will depend primarily on how much control over security matters like data storage and processing power each requires (and whether there’s enough money involved in setting up an entirely new e-commerce site).
Most popular options include Braintree Payments (formerly Square) Stripe PayPal and Amazon Pay.
PayPal is the most popular payment gateway for online businesses. It’s a global payment platform that allows you to accept payments from customers worldwide, including those in Japan, Australia and New Zealand.
PayPal is a convenient way to accept payments from customers without having to handle sensitive credit card information. To start accepting PayPal as your business’s primary method of payment processing, you’ll need:
- A valid merchant account with PayPal (or an existing account)
- An e-commerce website with at least one product or service
Stripe is a well-known payment gateway, and it’s easy to integrate with any platform. It’s also popular with developers because it has a good developer community and offers the ability to customize your own integrations.
Stripe is not available in all countries but there are legal and acceptable ways to open a stripe account in an unsupported country.
Amazon Pay is one of the most popular payment gateways for online stores. It has a wide range of features that make it easy to integrate into your website or app, such as no hidden fees and secure connections.
Amazon Pay is a trusted payment gateway with over 1 million merchants using it today. This makes it an ideal option for any business looking to accept credit cards and e-checks from customers who want to pay in person or over the phone (or even via email).
Adyen is a global payment provider and one of the largest in Europe. It also has offices in Singapore, the USA, Brazil and the Netherlands.
Adyen is trusted by many large companies including Amazon.com Inc., Uber Technologies Inc., Spotify GmbH and Deliveroo Group PLC among others to process payments online through its platform that caters to all major credit cards (Visa Mastercard American Express Discover), bank transfers from bank accounts or PayPal accounts.
Adyen’s global reach makes it one of the best options for your eCommerce business. If you want an easy way for customers who want to pay through their credit card or bank account directly from your website without having to go through any other third-party platforms like Stripe or PayPal which may have higher fees involved, you can should them.
Braintree is a payment gateway that provides the tools to accept payments online and in-app. It’s owned by PayPal, so you can use it to process all of your transactions through one account.
Braintree offers a wide range of payment options including credit cards, PayPal and Venmo.
If you’re just starting, it might be best to go with a well-known gateway provider. These are the big names in the industry and they know how to get things done. You can always change to anyone if you need to.
They’ll have plenty of experience helping other businesses get started on their payment processing journey.
This is the most important tip for choosing the best payment gateway for your online store. If you’re just starting, it might be best to go with a well-known gateway provider.
However, if you have been running an online store for a while and are ready to take things up a notch then it’s worth looking at some of the smaller ones too. It all depends on what kind of services you want from them.